Marketing coaching & website design
Marketing for therapists building a premium practice.
You don't need to be techy or have hours to spare. I'll teach you the marketing system that helps you fill your caseload with private-pay clients, and run it yourself.
↑ a free hour, no pressure
feel familiar?
You're worth more than your insurance rate.
It's Sunday night, and you're squeezing in your practice's marketing after a full week of sessions.
You see therapists charging $250+ a session, and you know you're just as skilled a practitioner.
Insurance feels like the safe choice. But you're working harder than ever, and it's still not enough.
That doesn't have to be the way you work anymore
(really, it doesn't)
now imagine having...
A premium website that backs up your rate
So clear about who you help that the right clients recognize themselves, and book without hesitating.
A marketing system that fits your week
Steady inquiries coming in, without giving up your evenings and weekends to make it happen.
Hi, I'm Emily
Agency director, turned coach.
I've wanted to be a therapist since I was 16. But I spent 10 years in marketing, working my way up to agency director, because I didn't think I could make a good living as a therapist.
When I finally went back to grad school, I made myself one promise: I'd find a way to earn at least what I made in marketing. So I started digging, and I found therapists building thriving private-pay practices.
What set them apart from the therapists barely scraping by? The same marketing fundamentals I'd been studying for a decade.
Now I teach therapists in private practice how to master their own marketing, including everything agencies would hate me for sharing. So you can charge a premium rate, fill your caseload with private-pay clients, and feel confident as a business owner - without the burnout.
You've got this,
Emily
here's what I believe
The only difference between you and the therapist charging $250+ per session is good marketing.
Clients are choosing an experience
A boutique hotel and a roadside motel both give you a bed for the night. One is booked months out at three times the price, because of how it makes you feel before you ever arrive. The same is true for any industry, including therapy.
You don't need to be techy
Running a full marketing system used to mean hiring an agency, or at least a virtual assistant. Now you can run the whole thing from your couch, with AI automations handling the busy work for you.
Take your growth into your own hands
Waiting for insurance or directories to fill your caseload means someone else decides how full your calendar is. When you understand and build your own marketing system, you decide who you see and what you charge.
BIG TECH TOOK LOW END, NOT SPECIALIZED
Big Therapy Tech has swooped up much of the low-pay insurance clientele. But specialized, boutique therapy experiences are in high demand, and that's exactly where you can stand out.
Free guide
How to choose a niche as a therapist.
Why a niche matters, the mistakes I see most often, and a simple formula for writing your first niche statement.
Get the free guidethe best place to begin
Why therapists trust me
Agency director, now on your side.
10
YEARS IN MARKETING
1:1
PRIVATE COACHING
Therapist in training
MA, Integrative Psychology
kind words from past clients ↓
Emily helped me with everything from branding to social media. She skillfully helped us to hone and clarify our purpose, brand identity and growth strategy. She's professional, communicative, and easy to work with. I highly recommend working with her!
Working with Emily was such a rewarding experience because she was able to grasp my vision. She kept a clear pointed focus, asked questions before making conclusions, and also had a strong intuition about where to empower my courage to take that next big step.
I highly recommend Emily at Therapist Marketing Studio as a marketing assistant/manager. It is an honor to work with her.
Ways to work together
Two paths to a premium practice.
Therapist website design
Premium Practice Website & Brand
Outgrown your template site, or don't have one yet? Together, we'll build one that feels like an elevated brand experience built just for them so clients never bat an eye at your private-pay rate.
See website packages →1:1 marketing coaching
Premium Practice Accelerator
Learn the full marketing system agencies gatekeep: SEO and AI search, content, paid ads and automations. We build it together, streamlined with AI, so you can learn how to run it on your own.
Explore the Accelerator →not sure which fits?
Let's figure it out together →How it works
Getting started is simple.
it all starts with one conversation
Free strategy session
A spacious, free hour to get to know each other and see if we're a good fit to work together.
Choose a plan
We'll pick the right program for your practice, and I'll send you everything you need to start.
Start growing
We meet regularly, and you gain the skills to master your marketing long after we're done.
↑ step one, right here
Questions, answered
Marketing for therapists, your questions.
the ones I hear most
What does a marketing coach for therapists do?
A marketing coach for therapists helps you choose your niche, write your messaging, and set up the marketing that brings in inquiries, then teaches you to run it yourself. Unlike an agency, you keep everything we build and learn how it works. My Premium Practice Accelerator is 1:1 coaching over four to five months.
How much does a therapist website cost?
My Premium Practice Website & Brand package is $2,997 paid in full, or three monthly payments. It includes niche strategy, a full brand guide, copywriting support, and a custom Squarespace website, usually in 5 to 8 weeks.
Do you build therapist websites on Squarespace?
Yes. Your Home, About and specialty pages are custom-designed on Squarespace, while your FAQ, Contact page and blog stay easy to edit yourself. I'll train you to update your own site, including with AI, so there's no monthly maintenance fee.
Can you help my practice show up on Google and in ChatGPT?
Yes. Every website includes on-page SEO foundations. The Premium Practice Accelerator adds Google Business Profile optimization, an SEO content calendar, and AI search setup, so Google and tools like ChatGPT understand who you help.
Do I need to be private pay already?
No. Whether you're fully private pay, on insurance panels, or somewhere in between, we'll build the niche and marketing that help you fill your caseload with full-rate clients you love working with.
How do I get started?
Book a free one-hour strategy call. We'll talk about your practice, your goals and where you feel stuck, and choose the right next step together.
Whenever you're ready
Let's turn your goals into your reality.
You can do the work you love and build a good living doing it. Your ideal clients are already searching. Let's help them find you.